Executing Multiple Content Projects with Shopify's Marketing Team
Shopify, the eCommerce and headless commerce giant, has partnered with Wordify on a number of projects.
Content For Multiple Projects
In addition to regularly publishing SEO content, Shopify habitually launches tools and resources for online merchants.
In the lead-up to the launch of Hatchful, Shopify’s free logo maker, the eCommerce giant trusted Wordify to populate dozens of landing pages with compelling content. Wordify's wordsmiths were also deployed in the build up to Shopify's free stock imagery resource, Burst, and the company's Entrepreneur Personality Quiz.
Separately, Wordify was regularly commissioned to produce blog content for Shopify in order to attract organic traffic.
Wordify's Solution
Wordify worked closely with different Shopify teams and leaders to give each project the time and research required.
, For the Hatchful project for example, Shopify organized a meticulous spreadsheet to act as a hub for all the landing pages that needed fresh content.
Wordify's team produced bespoke content for each landing page, with keyword research and conversion rate optimization both in mind. Wordify was entrusted with keeping all the content unique, engaging, and at the desired length.
Outcome: "I Recommend Wordify"
By working with Wordify, Shopify was able to produce unique and compelling landing page content that drove organic traffic and app signups. A number of landing pages were also used as part of Hatchful's PPC campaign.
Evan Ferguson, who led the growth strategy for Hatchful, had this to say upon the project's completion:
“I would recommend Wordify to any team looking to develop an effective content strategy or to create engaging content.”
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