Prestashop 🤝 Wordify: Claiming a slice of the English-speaking eCommerce market
Guides, checklists and a new narrative around Content Federation.
Moving beyond PrestaShop's French stronghold
PrestaShop already had a significant presence in the market in France and much of continental Europe, yet searches in the English-speaking world were dominated by Shopify and other global competitors. The company wanted content that spoke directly to merchants and agencies in the US, UK, Canada and Australia, showing how an open-source build keeps costs down and scales without plugin headaches.
Pages and guides built for real buyer questions
Wordify mapped the English keywords most likely to capture platform-comparison traffic, then built a flagship PrestaShop vs Wix vs Shopify page. We followed with high-value posts like “X Free PrestaShop Modules to Boost Your Store,” “Common Pitfalls of Writing Product Descriptions,” and “Open Source: Five Reasons to Choose PrestaShop.” Additional pieces cover cart-abandonment modules, repeat-purchase tactics, and why agencies should recommend PrestaShop. Upcoming assets explain fast store launches, multilingual setups and a stripped-down starter theme, all written in clear, persuasive English that mirrors how retailers talk.
A living library that fuels global growth
Comparison pages pull in merchants still choosing a platform, while module guides keep new users engaged. Checklists and white papers give partner agencies ready-made resources to share with prospects. Together the articles expand PrestaShop’s reach in English-speaking markets, supporting sales teams with content that answers objections and positions the platform as the smart alternative to closed-source rivals.
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