e-Spirit (a CrownPeak company) 🤝 Wordify: SEO content on CMS migration pain points
High-intent SEO content for the CMS space.
Winning SEO ground for CMS-migration searches
e-Spirit, the CMS vendor later acquired by Crownpeak, wanted to own the conversation around moving legacy platforms into the cloud.
Competing vendors had already filled the web with broad-brush advice, so ranking for “CMS migration” required detailed, practical guidance that showed real technical understanding. e-Spirit turned to Wordify for help.
Wordify writes thousands of words that guide customers to the cloud
Working closely with the marketing team, Wordify produced long-form pieces including, “The 24-Point Checklist for Migrating Your CMS to the Cloud,” and “A Step-by-Step Plan for Migrating Your On-Premises CMS to the Cloud.”
Together they delivered more than eight thousand words of clear, actionable content. Each article broke the work into manageable phases, addressed common pitfalls, and spoke in the plain language e-Spirit uses with its enterprise clients.
Search wins built on research and precise SEO targeting
Wordify did more than write polished copy.
Our team began by digging into Ahrefs and other market-leading SEO tools to map keyword variations, search intent, and competitive gaps around “CMS migration.” We folded those insights into every heading, meta description, and internal link. As a result, e-Spirit climbed to page one for “CMS migration to cloud” and related long-tail terms, pulling in a steady stream of high-intent visitors. The pages still rank today, proof that careful research and tightly aligned SEO can deliver lasting traffic long after the publish date.
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