BoxBoat (an IBM company)๐ค Wordify: Containers, Kubernetes, and DevOps thought leadership
Educating enterprises with regular insights from BoxBoat Co-founder Chad Serino.
Explaining container strategy before the IBM deal
BoxBoat built its reputation on guiding enterprises through container adoption and Kubernetes orchestration.
In the buuld up to BoxBoat's acquisition by IBM, Wordify was deployed to re-write BoxBoat's website copy and deliver authoritative articles that explained why containers matter to digital transformation and why BoxBoat was the right partner.
Regular strategy calls with Founder Chad Serino
At the time, many prospects still viewed containers as a niche developer tool, and part of Wordify's role was to educate the market on why containers were crucial to digital transformation.
Wordify met regularly with Co-founder Chad Serino to capture frontline insight on container sprawl, Jenkins pipelines, and DevOps culture. Those conversations drove blog posts and guides on managing container sprawl, Kubernetes orchestration, and best practices for enterprise DevOps. Each piece spoke in the direct, practical tone Chad uses with clients, turning technical depth into plain business value.Co-
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Content that set the stage for a landmark acquisition
The refreshed site and new thought-leadership library helped BoxBoat position containers and Kubernetes as essentials for enterprise agility. Prospects were self-educatinf through Wordify-written articles, shortening sales cycles and highlighting BoxBoatโs strategic role in cloud transformation.
When IBM moved to acquire the firm to strengthen its hybrid cloud practice, BoxBoat already had a public voice that matched the scale of its new parent company.
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