Atlan 🤝 Wordify: Data democratization content for a non-technical audience
Technical topics for non-technical audiences.
Claiming the data-democratization narrative
Atlan positions itself as a modern data-democratization platform, a “control plane” built to make trusted data accessible to everyone, not just engineers. Yet, as buzzwords like data mesh and data lakes dominated the conversation, genuine thought leadership that explained these ideas in plain language was scarce.
Atlan needed authoritative content that articulated why democratizing data matters. So they turned to Wordify to leverage its track record of simplifying technical topics.
Unlocking Atlan's messaging
Wordify worked closely with Labani Biswas, Growth Marketing Manager, to capture Atlan’s voice, proof points, and product nuance.
We worked within Atlan's strict guidelines, and ensured that every paragraph was carefully constructed to either address a pain point, explain a benefit, or convey thought leadership.
Evergreen authority keeps Atlan top of funnel and top of mind
Wordify soon produced content around topics including data mesh, data warehouses, data lakes, and enterprise data migration best practices. The goal was to convey the benefits of data democratization to non-technical buyers, without veering away from the important technical nuances at play.
Today, those articles stand as evergreen traffic-drivers. Plus, they link in to Atlan’s wider resource hub.
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