APIsec.ai ๐ค Wordify: AI-powered API security & cybersecurity content
Evergreen content for the API security space.
Turning founder insights into high-impact content
APIsec.ai is an AI-powered cybersecurity company focused on one thing: securing the internet's growing API layer. The platform helps fast-moving teams automate penetration testing so they can catch serious vulnerabilities before attackers do.
But even with a strong product and a sharp team, APIsec needed content that could explain what they did and why it mattered, without stripping away the technical brilliance behind their software.
Case studies, technical content, and low-hanging SEO fruit
APIsec had something most companies donโt: a founder with deep cybersecurity experience and expertise. Dan Barahona had spent years in the cybersecurity space and knew exactly where existing tools were falling short. What he didnโt have was time to turn those insights into marketing content.
Wordify tapped into that expertise via regular strategy calls.
We met with Dan regularly, in line with our organizational intelligence marketing strategy. We asked the right questions, and turned his experience into clear, focused content that helped APIsec speak directly to security buyers.
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Turning technical depth into a usable content library
Once we had a handle on how APIsec worked and what their customers cared about, we started producing content that actually reflected that depth.
We created:
- Case studies based on real customer wins
- Educational articles about topics like the OWASP API Top 10, automated testing, and securing API layers
- Messaging that worked for developers, CISOs, and compliance leads alike
Before long, high-intent organic traffic began to flow in, while APIsec's content library became packed with thought leadership published under Dan Barahona's name.
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