Composable Software Marketing & SEO Plays: Q1 2025

Composable software marketers, rejoice. Your marketing and SEO strategy for Q1 2025 is complete. 

Let's dive right in. 

Hot composable software SEO keywords for Q1 2025

Where are the low-hanging SEO fruit? or headless CMS and composable software vendors? Don't worry. We found them. 

1. Frontend for headless cms: 250 searches per month in the US alone. 400 searches globally. 1/100 keyword difficulty. 
2. Headless ecommerce cms: 80 searches per month in the US alone. 400 searches globally. 3/100 keyword difficulty. **
3. Component content management system: 200 searches per month in the US alone. 600 searches globally. 4/100 keyword difficulty. 

Video: How to write a killer blog post for these keywords

And now for some hints, tips, and hacks for headless CMS and composable software marketeers for Q1 2025. 

1. Go loooooong tail

We know how crowded the headless CMS space is getting, particularly from an SEO perspective. If you want to save on ad spend, try targeting more long-tail keywords this quarter.

Start with a self-audit to see if you already rank for any long-tail keywords relevant to headless, composable, or more general terms like website migration or digital agency for [insert keyword here].

Think about intent, too. A keyword like "Composable ecommerce platform benefits" may not get many searches monthly (you can check with a tool like Ahrefs), but imagine the type of person who IS searching that. They're pretty far down the rabbit hole, and likely to purchase sooner rather than later.

Want a walkthrough of how to find those longtail keywords for your company? Check out this recent video from our Founder Kaya Ismail:

2.  Implement AI & marketing automations

Artificial intelligence can supercharge your marketing efforts and save costs.

For Q1 2025, focus on automating content distribution so your team can do less, but publish more. Here's what we recommend:

• Hypefury to automate & optimize Twitter and LinkedIn content and outreach. 
• Use a combination of InboxFlow and Instantly.ai or similar tools to boost cold email outreach without damaging your domain. 
• Respond.io or similar tools to deploy AI chatbots on website chat and WhatsApp. 
• VideoTap to repurpose pre-recorded content, like Webinars. 

3. Founder-led marketing is in

Founder-led marketing is one of the most authentic ways to build trust and credibility in the composable software space. Your founder's vision and expertise can serve as a magnet for your audience, especially when delivered through compelling content.

Start by conducting a detailed interview with your founder or key executives. Dive into topics like the genesis of your company, their perspective on the future of composable software, and the unique challenges and solutions your product addresses. These insights resonate deeply with both technical and business-oriented audiences.

Here's how to maximize the value of this interview:

• Long-Form Blog Posts: Turn the transcript into multiple blog posts focusing on different aspects of the interview.
• Social Media Snippets: Extract punchy quotes for LinkedIn and Twitter posts to drive engagement.
• YouTube Videos: Publish the interview or a highlight reel to share on your YouTube channel.
• Podcast Episodes: Use the audio from the interview to create a podcast episode, reaching another segment of your audience.
• Internal Training Content: Highlight key parts of the interview to align your team with the founder's vision and strategy.

By repurposing this content across multiple channels, you create a cohesive narrative that positions your brand as both knowledgeable and approachable. This approach is particularly effective for headless CMS vendors looking to humanize their brand while addressing the technical nuances of their offerings. trust is crucial in the complex world of composable software. Position your brand as a thought leader by:

• Creating Expert Content: Publish white papers, webinars, and in-depth blogs about trends, benefits, and best practices.
• Partnering with Influencers: Collaborate with tech influencers who can credibly discuss composable architectures.
• Attending and Hosting Events: Engage in Q1 2025 tech expos or organize virtual summits focusing on modular software systems.

When your brand is seen as a go-to resource, prospective customers are more likely to engage.

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In Q1 2025, look within

SEO, funnels, and outreach are fundamental. But the content you use along the way matters, and it's no longer enough to copy your competitors. 

Ask your Founder, CMO, CTO, and dev team questions. Lots of questions. Record their answers. Then, get to work on producing truly unique content.